News Summary
Texas A&M International University (TAMIU) recently achieved a remarkable feat by winning seven national awards at the 12th Annual Education Digital Marketing Awards. This recognition underscores the creativity and teamwork shown by TAMIU’s Office of Public Relations, Marketing, and Information Services. The awards highlight innovative campaigns like ‘Release the Quacken’ and ‘Dusty’s Glow-Up’, which not only celebrate the university’s achievements but also foster community engagement and enhance its image. TAMIU’s commitment to excellence continues to yield accolades at various levels.
Texas A&M International University Shines with Seven National Awards
In a fantastic showcase of creativity and dedication, Texas A&M International University (TAMIU) recently celebrated a significant achievement at the 12th Annual Education Digital Marketing Awards held on July 31, 2023. The university’s Office of Public Relations, Marketing, and Information Services (PRMIS) garnered a remarkable total of seven national awards, highlighting the incredible efforts put forth by the team.
Celebrating Excellence in Digital Marketing
The Education Digital Marketing Awards is a prestigious competition that recognizes exceptional work in educational websites, digital content, electronic communications, mobile media, and social media. This year, TAMIU was in great company, with over 1,000 entries from various colleges and universities across the nation vying for recognition. The judging panel was comprised of seasoned education marketers and advertising professionals, making TAMIU’s success even more commendable.
A Testament to Creativity and Teamwork
The awards were celebrated by Steve Harmon, the PRMIS Director, who proudly stated that these accolades affirm the team’s creativity, innovation, and passion for their work. “It’s all about teamwork,” Harmon emphasized, explaining how their collective efforts foster new and engaging ways to share the university’s mission and story across multiple platforms. This recognition not only uplifts the team’s spirits but also showcases their drive to continuously excel.
Innovative Campaigns that Captured Attention
Two notable campaigns that stood out during the awards were the “Release the Quacken” campaign, which celebrated enrollment growth in a fun and quirky way by flooding the campus with vibrant rubber ducks, and the “Dusty’s Glow-Up” campaign that introduced TAMIU’s new mascot. These creative initiatives reflect the university’s commitment to innovation, making their marketing strategies not just effective but also enjoyable for everyone involved.
Fostering Positive Community Engagement
Harmon expressed immense pride in the team’s ability to cultivate positive engagement, crucial for recruitment, retention, and the overall community perception of TAMIU. He elaborated on how the team’s energetic efforts contribute to shaping a vibrant image of the university, making it an appealing choice for prospective students and their families.
Continuous Improvement and Recognition
The recognition TAMIU has received is not a first for the university. Over the years, it has also claimed awards from regional, state, national, and even international competitions. This history of accolades serves as a motivating factor for the PRMIS team to continually strive for improvement and excellence in their marketing efforts.
Looking Ahead
As the digital landscape evolves, Harmon emphasized the importance of innovation in their strategies. He stated, “It’s essential to keep raising the creative bar in our marketing efforts.” With an eye toward the future, TAMIU’s PRMIS team is determined to take full advantage of new opportunities while staying true to the values and mission that make the university special.
In closing, TAMIU’s recent success at the Education Digital Marketing Awards not only highlights the individual efforts of its dedicated team but also the university’s commitment to engaging with its community in fresh, exciting ways. As the school continues to grow and innovate, we can undoubtedly expect to hear even more fabulous news from Texas A&M International University!
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- Texas A&M International University
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