National Fitness Studio Opens New Columbia Location

COLUMBIA, SC – In the continued growth and investment in Columbia, a national fitness brand, Hotworx Fitness Studio, has officially opened a new location in the city. Local Columbia officials celebrated the opening of this new franchise with a ribbon-cutting ceremony held at 4464 Devine St., Suite G.

A Welcoming Ceremony

The opening event was graced by At-Large City Councilwoman Dr. Aditi Bussells, Columbia Economic Development staff, Chamber of Commerce representatives, and Hotworx studio owners. All attendees gave speeches, marking the positive strides being made to enhance the quality of life in Columbia and championing small businesses.

New Venture by Experienced Entrepreneurs

The new Hotworx location in Columbia is the brainchild of Kelsey Farnham Caskey and Sheena Vaccaro. Farnham, whose background lies in marketing and government relations, is the co-founder of a successful local social media agency, Spruce Strategies. Vaccaro is a seasoned professional in the health field and serves as a women’s health nurse practitioner. She’s also a seasoned entrepreneur who owns and operates Sneak A Peek Boutique, a private 3D/4D ultrasound studio.

A Pledge to a Healthier Columbia

At-Large City Councilwoman Dr. Aditi Bussells, during the grand opening, applauded the Hotworx team for their efforts to boost the local economy and promote health and wellness. She further said, “As we celebrate the grand opening of Hotworx, we reinforce our commitment to enhancing the quality of life and championing small businesses. This innovative fitness studio not only promotes health and wellness but also invigorates our local economy. Together, we’re building a strong and healthier Columbia.”

About Hotworx Fitness Studio

Hotworx Fitness Studio has over 600 locations across the United States and uses a unique combination of infrared heat and isometric workouts. Aimed at facilitating clients to achieve maximum results in less time, the fitness studio offers several virtual exercise routines in seven infrared saunas to promote detoxification, faster calorie burn, and improved muscle recovery.

A Boost to the Local Economy

Hotworx’s arrival in Columbia aligns perfectly with the city’s ongoing commitment to improving its economy and quality of life. The studio’s unique fitness approach adds to Columbia’s diverse health and fitness offerings, ensuring the residents have access to various fitness solutions that cater to different needs and preferences. The ownership of the Columbia location by seasoned entrepreneurs, Farnham and Vaccaro, further reinforces the city’s inspiring entrepreneurial spirit and growth mindset.