COLUMBIA, SC — Misinformation Runs Amok During Rising Waters
As the city of Columbia recently faced historic rainfall due to the aftermath of Hurricane Helene, an unexpected dilemma arose: a surge of false rumors flooded social media alongside the rising water levels in the Congaree River. Many residents were left confused and anxious, unsure of the safety of their drinking water.
The Situation Unfolds
On September 30, as the Congaree River steadily rose, various local Facebook groups became hotbeds for alarmist claims, with one persistent rumor suggesting that the city’s drinking water was at risk. Messages urging residents to stock up on bottled water or fill bathtubs began to proliferate, leading to widespread panic. “Just got done filling my bathtubs up with water,” one user lamented, reflecting the anxiety of many others who turned to social media for information.
As residents rushed to local grocery stores to grab bottled water, they found empty shelves. This state of panic can be traced back to a similar situation in 2015 when a historic flood severely damaged the Columbia canal, which serves as the primary water source for the downtown water treatment plant. That event led the city to issue a boil water advisory for more than 400,000 customers. Thankfully, this time around, no such emergency was warranted.
Setting the Record Straight
Columbia Water director, Clint Shealy, quickly responded to these rampant rumors, stating that the water treatment plant was never in jeopardy during the storm. He insisted that Columbia was better prepared this time, and crucially, the flooding was not as severe as in 2015.
Even though officials were inundated with urgent calls from worried citizens, local leaders made it a priority to clarify the situation. City Manager Teresa Wilson and Shealy held a press conference to put an end to the chaos. “The rumors couldn’t be further from the truth,” Shealy stated with resolve, aiming to alleviate any public concerns.
The Spread of Misinformation
As the rumors persisted, Wilson spoke candidly to address another circulating tale — that the city’s wastewater treatment plant was being evacuated due to flooding. “I just got a text from a friend who works at Congaree wastewater plant and they just evacuated staff… fill up your bathtubs,” she read, shaking her head in disbelief. “Falsity. There are no evacuations,” she emphatically reiterated.
In a statement shared during the press conference, Wilson emphasized the impact that such misinformation has during emergencies, saying, “This not only confuses and alarms our citizens but also wastes valuable time and resources.”
Understanding Social Media’s Role
The viral spread of these rumors highlights an ongoing issue in today’s digital age. Darren Linvill, a social media disinformation expert from Clemson University, pointed out that during emergencies, people often feel an information void that they urgently seek to fill, even if that information is dubious. “Social media is a giant game of telephone,” Linvill explained, emphasizing how quickly and dangerously misinformation can proliferate in such settings.
With pressures mounting, Columbia City Council members witnessed first-hand the stress that misinformation can cause. At an October 1 meeting, Shealy started his remarks humorously, saying, “Our water is safe, we are providing service to our customers,” prompting laughter amidst the council members. His lighthearted approach aimed to dissolve the tension that had built up in the community.
Conclusion
As Columbia continues to rebuild and recover from this natural disaster, leaders emphasize the importance of sharing accurate information promptly. As the water levels recede, officials hope the community can focus more on recovery instead of correcting misinformation. It’s a lesson in crisis communication, reminding us that in challenging times, clarity can be just as important as safety.
