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BriteCap Financial Welcomes New Talent to Leadership Team

BriteCap Financial leadership team meeting to discuss growth strategies.

News Summary

BriteCap Financial LLC has strengthened its leadership team with significant new appointments in digital marketing and finance. Evan Day has been appointed as VP of Digital Marketing, bringing 15 years of experience, while Pushkar Choudhuri will serve as CFO, leveraging over 20 years in finance. Additionally, Dave Lafferty joins as Chief Credit Officer, enhancing BriteCap’s mission to empower small businesses through innovative lending solutions.

BriteCap Financial Welcomes New Talent to Leadership Team

In exciting news from Las Vegas, BriteCap Financial LLC has just made some major strides by strengthening its leadership team with new appointments in both digital marketing and finance. This announcement, made on December 23, 2024, is sure to set the stage for growth and innovation within the company, which has been a staple in providing financial solutions to small businesses since it was established in 2003.

Introducing Evan Day: A New VP of Digital Marketing

The spotlight shines brightly on Evan Day, who has been appointed as the Vice President of Digital Marketing. With more than 15 years of experience under his belt, Evan is a seasoned pro in developing data-driven marketing strategies. His expertise spans across critical areas such as data analytics, marketing automation, and lifecycle management. Not only does he hold a Master’s of Science in Data Science, but he’s also expanding his horizons by pursuing a PhD in Neuroscience.

BriteCap’s CEO, Richard Henderson, couldn’t contain his enthusiasm about Evan’s arrival. He emphasized Evan’s impressive track record in transforming customer acquisition and retention strategies, expressing great confidence that Evan will help BriteCap reach new heights in its marketing efforts.

Excited to join at a time of expected growth, Evan said, “I’m thrilled to be part of the BriteCap team, especially during a period focused on empowering small businesses.” His positive attitude and innovative mindset are sure to lead BriteCap into a promising future.

New Financial Leadership with Pushkar Choudhuri

Alongside Evan, BriteCap has also brought on Pushkar Choudhuri as the new Chief Financial Officer, a role that he takes on with over 20 years of experience in financial planning, corporate finance, and investment banking. This appointment was announced just a week prior, on December 16, 2024. Pushkar shared his eagerness to play a part in increasing access to capital for small businesses, aligning perfectly with BriteCap’s mission.

Dave Lafferty: A Veteran in Credit Management

Moreover, earlier in December, on the 9th, BriteCap also welcomed Dave Lafferty, who has become the Chief Credit Officer. With an impressive background spanning 30 years in credit, risk, underwriting, and portfolio management, Dave expressed his honor at joining the company at such a pivotal time in its journey.

Redefining Business Lending

With these new appointments, Richard Henderson has emphasized BriteCap’s strategic vision: to redefine business lending and deliver a frictionless lending experience. This vision is very much in line with the company’s goal of providing small businesses across various sectors—including medical, construction, technology, and manufacturing—with fast, convenient, and affordable working capital.

BriteCap stands out in the lending industry by combining cutting-edge technology with non-traditional credit algorithms, enabling them to deliver seamless financing solutions. They accept credit qualifications ranging from A to C, providing options for mid-ticket equipment leases and loans that range from $15,000 to $5,000,000.

A Step Towards Growth

As BriteCap continues to expand its footprint, its headquarters remains in Norwalk, CT, with regional offices strategically located in Irvine, CA, Voorhees, NJ, and Murray, UT. With the recent appointments, this dynamic team is prepared to enhance BriteCap’s mission and empower even more small businesses to thrive.

As they embark on this exciting journey together, BriteCap is positioned to make significant impacts in the world of lending. Stay tuned for more updates as they work towards delivering exceptional solutions for small businesses in the months ahead.