Columbia Welcomes New Strategic Merger in the Digital Marketing World
Columbia, South Carolina, is buzzing with excitement following the recent announcement that Cyberwoven, a well-established digital marketing agency based in the heart of the city, has officially acquired Additive Agency LLC, a brand consultancy from Brooklyn, New York. This strategic move aims to offer a broader array of services to a growing list of clients, as both companies unify their strengths and expertise.
Introducing Additive Impact LLC
The newly formed entity, now known as Additive Impact LLC, combines Additive’s rich history in branding and messaging with Cyberwoven’s exceptional digital marketing capabilities. While the specifics of the acquisition deal remain under wraps, the potential benefits for clients are clear. This merger promises to enhance brand development services that span brand research, strategic planning, and the creation of both visual and verbal identities.
Complementary Expertise for a Greater Good
Additive has garnered a sterling reputation for its work with institutions like Syracuse University, Mount Sinai, and Harlem Children’s Zone. Their focus on “transforming brands for good” aligns seamlessly with the mission of Cyberwoven, which aims to empower clients in reaching their goals. Through this combination, clients will enjoy an extensive suite of offerings, from in-depth brand expressions to integrated marketing communications strategies.
Voices from Leadership
The excitement surrounding this merger is palpable among the leadership of both organizations. Hayley Berlent, the founder of Additive, expressed her enthusiasm by stating, “Joining forces with Cyberwoven aligns with our mission to transform causes, conversations, and communities for good. This strategic alliance enables us to share our ideas more widely and scale our impact more broadly.”
Ben Rex, CEO of Cyberwoven, noted how the integration will significantly enhance their market position. “This acquisition will broaden our service offerings and allow us to engage with clients at every level—from regional to national to global.” He emphasizes that this partnership will result in a richer client experience with more continuity and stability.
A Bright Future Ahead
The duo aims to create a “more robust” brand service set, incorporating the diverse skills of Additive into Cyberwoven’s operations. David May, President of Cyberwoven, pointed out how together they could weave “an expansive set of strategies, stories, and experiences” for their clientele. This type of collaboration is expected to put a fresh spin on marketing and branding efforts for both existing and new clients.
Where to Find Them
For those interested in learning more or teaming up, Cyberwoven operates out of 1634 Main St. in Columbia, while Additive continues its work from its base at 400 Third Ave. in Brooklyn. The merger promises to create not only exciting new opportunities for their current roster of clients but also positions them as a formidable force in the marketing landscape, ready to tackle challenges on a larger scale.
A New Chapter in the Industry
This merger is not just about expanding services; it’s about the potential for innovation, storytelling, and impactful marketing strategies. As Cyberwoven and Additive Impact join forces, the possibilities seem endless for their clients as they strive to create positive change through effective branding and messaging.
In summary, Columbia’s digital marketing sector is poised for a fresh wave of creativity and effectiveness, and all eyes will be on this newly formed powerhouse as they take their first steps together. The road ahead looks bright, and if the energy in the air is any indication, we can expect some remarkable things from this dynamic partnership.
