News Summary
VCI Global Limited, based in Kuala Lumpur, has announced its acquisition of the digital marketing firm Roots Digital Pte. Ltd. for US$2.2 million. This strategic move aims to enhance service offerings in Singapore, leveraging Roots Digital’s impressive client portfolio and expertise in digital marketing. The acquisition comes at a time when the global digital marketing industry is on the rise, projected to reach US$1.2 trillion by 2033.
VCI Global Limited Takes a Bold Step with Acquisition of Roots Digital
Exciting news is on the horizon for VCI Global Limited, a company based in Kuala Lumpur, Malaysia. They are advancing their plans to acquire Roots Digital Pte. Ltd., a digital marketing firm located in Singapore, in a deal valued at an impressive US$2.2 million (or about SG$3 million). Now, what does this all mean, and why should you care?
A Look at the Numbers
Roots Digital isn’t just any digital marketing agency. Over the past year, they’ve reported revenues exceeding US$3 million with a solid profit nearing US$900,000. That’s some serious growth, showing an astonishing 84% increase in revenue year over year for the last three years! This impressive figure can be tied to their focus on performance marketing and their effective strategies across various digital channels.
Impressive Client Portfolio
In today’s competitive market, client retention is crucial for any firm, and Roots Digital has evidently nailed this aspect. With an average customer retention rate of 24 months, they’ve proven their ability to keep clients onboard, which in the digital landscape often means less churn and more stable revenue streams.
Among their notable clients are The National University Cancer Institute, Singapore (NCIS), Microsoft Corporation, Parkway College of Nursing and Allied Health, and Orita Sinclair School of Design & Music. This impressive clientele reflects Roots Digital’s expertise and credibility in the industry.
Funding Opportunities Galore
If that wasn’t enough, Roots Digital also holds the status of a pre-approved vendor under the Infocomm Media Development Authority’s (IMDA) Productivity Solutions Grant (PSG). This means that eligible local small and medium enterprises (SMEs) can receive up to 50% funding for digital marketing services. This valuable resource opens doors for many businesses looking to elevate their online presence!
The Synergies of the Acquisition
So, what’s in it for VCI Global? The acquisition is expected to create some serious synergies between VCI Global and Roots Digital. As they combine their strengths, they hope to enhance their market presence and capabilities in Singapore, particularly in areas like Search Engine Optimization (SEO), paid media, and social media advertising.
VCI Global is keen to leverage Roots Digital’s regional insights to provide even better returns on investment (ROI) for clients across essential industries. This is part of a broader growth strategy that indicates VCI Global’s commitment to not only expanding their footprint but also enhancing their service offerings.
A Booming Market
Looking at the bigger picture, the global digital marketing market is projected to skyrocket to a staggering US$1.2 trillion by 2033. With a compound annual growth rate (CAGR) of 11.22% from 2025 to 2033, this growth is mainly fueled by increasing internet penetration. VCI Global is making a smart move by positioning itself advantageously in this booming market.
Strategic Moves and Future Aspirations
In addition to this acquisition, VCI Global has been on a roll with several strategic moves, such as investing in AI startups, acquiring solar photovoltaic projects, and securing significant contracts to provide AI solutions. This shows their unwavering commitment to growth and innovation.
Speaking of the expansion into Singapore, VCI Global’s Group Executive Chairman and CEO, Dato’ Victor Hoo, expressed his excitement about the potential of this venture and hinted at future acquisitions.
With this exciting acquisition, VCI Global Limited is set to enhance its capabilities and provide even greater value to its clients in the ever-evolving digital marketing landscape. Keep an eye on this space, as it’s clear that VCI Global is on the brink of even more remarkable developments!
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Additional Resources
- GlobeNewswire: VCI Global Advances Acquisition of Singapore-based Roots Digital
- Investing.com: VCI Global Expands into Singapore
- Business Insider: The Curious Journey of Qurious Media
- Statista: Singapore Digital Advertising Spending
- Wikipedia: Digital Marketing
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CHAPIN STAFF WRITER The CHAPIN STAFF WRITER represents the experienced team at HEREchapin.com, your go-to source for actionable local news and information in Chapin, Lexington County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Chapin Christmas Parade, Fourth of July Celebration, and the Chapin Fall Festival. Our coverage extends to key organizations like the Chapin Chamber of Commerce and the Lexington School District One, plus leading businesses in retail and recreation that power the local economy such as Lake Murray Tourism and the Chapin Visitor Information. As part of the broader HERE network, including HEREaiken.com, HEREbeaufort.com, HEREchapin.com, HEREcharleston.com, HEREclinton.com, HEREcolumbia.com, HEREgeorgetown.com, HEREgreenwood.com, HEREgreenville.com, HEREhiltonhead.com, HEREirmo.com, HEREmyrtlebeach.com, HEREnewberry.com, HERErockhill.com, HEREspartanburg.com, HEREaustin.com, HEREcollegestation.com, HEREdallas.com, HEREhouston.com, and HEREsanantonio.com, we provide comprehensive, credible insights into South Carolina's dynamic landscape.
