Dry cleaners serve clients who need neatly-pressed tidy clothes in their schedule or need them for a special occasion or daily work. They manage suits and other clothing that cannot be washed or laundered on their own at home. Usually, dry cleaners work locally, within busy communities, within or near shops, and routes with high traffic. If you are an owner of a dry cleaning company, here are different marketing approaches that can shape your business.
Quality of Service
The speed and quality of service can market your dry cleaning company to a great extent. The services such as “Same day service” attract clients, especially those who require clothes cleaned rapidly. To stop being overloaded offer this to those who bring clothing in by a particular time or for any premium. Tell your clients through signs, cost lists, and ads whether you clean leather, mattress comforters, wedding dresses, along with other items that require a lot of time and effort to clean. You can provide services such as modifications and clothes restoration in addition to dry cleansing, giving you other valuable areas.
Promotions
Many dry cleaners offer a single cost cleaning service for all garments. Some of these one-price cleaners may specify the cost in the business title. You may also set price according to the outfit, typically per item, or by the period of service. You might charge additional money for same-day or quicker service. Every week specials or discount rates, such as on bigger orders, can develop or reward customers.
Local Advertising
Since you are a business confined to a specific area, you need to promote your services locally. This can be done by hiring an SEO company that specializes in marketing locally. The company will advertise your website on the internet by raising your rank in search engine results. The keywords such as ‘dry cleaners in Chapin’, ‘dry cleaning services Chapin’ are optimized with your company name to get Web traffic to your internet site. Social media and email accounts can take information about your store to provide special offers directly to your clients.
Cross-Promotion
One method to market your cleaning business can be partnering with other companies. Cross-promotion may include just leaving your business cards in a restaurant, workplace, or other company and allowing other businesses to do the same in your store. If you are located in a shopping complex, you might like to join with fellow renters to have to market your dry cleaning services. Cross-promotion could help produce traffic from companies such as restaurants, fast-food places, car repair shops, etc located in your area.
